Oddstory Brewing Co.
Brand Development / Packaging Design / Mural Design / Tap Handles
When Oddstory Brewing Co. opened in 2016, they didn’t know what their journey would look like and where it would take them. Because of the incredible community in Chattanooga and lots of hard work, their dream turned into a thriving business filled with friends who feel like family.
Facing challenges with their branding and packaging, the team reached out to Shiift for guidance and direction, and of course design too. With long and short term goals in mind, we took a deep dive into what the market currently looks like, the reasons why Oddstory was created, and what makes them unique. Oddstory is more than just beer, they pour you an experience in a glass (or hand it to you in a can!), inviting you into their story and giving you a place to share yours. With this at the forefront of their mission, we formed a strategic creative direction, shaped the existing brand assets, and the new tagline was poured: 'Drink ours. Tell yours'.
For the packaging, it was crucial to design a cohesive design system which stands out on any shelf as well as being a sustainable and flexible so the in-house team can continue to use and apply to new beers and merch as they are released. We designed a base template to flex across three product sizes along with seven illustrated patterns and two flagship can designs. Each pattern was designed to capture the experience of the beer: highlighting the individual characteristics and complexity before you’ve even had a sip. The packaging system allows for the team to turnaround a design that fits within the collection, confidently, in just 30 minutes.
Everything was packaged up into a set of brand guidelines for Oddstory to feel clear and united in the creative direction of the brewery going forward. Plus they can start showing off their new packing for the cans, tap handles, and mural in the Brewery straight away! Cheers!
“Shiift Creative was an absolute DREAM to work with! We tackled a large and daunting rebrand + package design project together and I only have good things to say about the entire experience. The scope of the project was overwhelming at first but Bryony kept things organized, upbeat and on tract. I walked away from every single conversation and interaction with her more and more excited about the project and more in love with our brand. She has a real talent for honing in on and strengthening a brand, creating superb content, and maintaining great client relationships.
When it comes to the creative work itself, her design skills are remarkable. She cares deeply about the quality of her work, down to the smallest details and I believe that helped make the finished products stand apart. Our team couldn’t be more thrilled with the end results and we’ve had nothing but positive reception/reactions from our customers. Bryony helped take our company to another level of visual quality, creativity and brand cohesiveness.”
